2015-04-20 | Sporting Goods
Prince is a world leading racquet sports company that with the launch of the TeXtreme® collection they hold on to their history of innovative technology that can be felt and seen.
“By adding TeXtreme® to the frame of the racquet, we are able to provide superior torsional stability which results in increased power and control. The optimal structure of the TeXtreme® carbon fiber material gives mechanical benefits without losing the material characteristics of the fiber for optimal performance,” says Tyler Herring, Vice President Product & Marketing, Prince Global Sports.
Prince wanted to utilize a material designed to be thinner, lighter and more durable than traditional woven fibers, of which TeXtreme® was the best choice for them. The new collection features the addition of TeXtreme® Spread Tow fabrics which are created with a thinner structure and straighter carbon fibers to create a composite material that is 20% lighter in weight with improved stiffness. Applying this material in the shaft and lower hoop with a 45˚ orientation, racquet twisting is reduced by 25% without increased weight.
“This partnership illustrates the value of the TeXtreme® Technology by being able to have a visible and proven technology with outstanding references. We are happy to see Prince achieving these features that will give the players better possibilities to perform at their best.” says Andreas Martsman, VP Marketing & Sales of TeXtreme®.
TeXtreme® is the next generation of carbon fiber material in the sporting goods industry. It is based on using Spread Tows instead of yarns to achieve materials that are used to produce ultra light weight and high-performance products. Companies utilizing the TeXtreme® Technology achieve better properties on weight, stiffness, strength, etc. compared to those using other conventional carbon fiber materials.
“Prince has always prided itself on having visible technology,” says Mike Ballardie, CEO, Prince Global Sports. “When we apply TeXtreme® to the frames, it is clearly visible from the shaft up to the bottom of the hoop. While these new racquets have a bold, fresh look that can’t be missed, this is not smoke and mirrors, it’s real, it’s visible and players will feel the difference when they play”, Ballardie continues.
Many sports have seen the use of TeXtreme® make an immediate and dominant impact on performance, among others, Formula 1 racing, Americas Cup, NASCAR, Le Mans, ice hockey, bicycles, table tennis and surf boards.
The new Prince TeXtreme® collection includes four different frames; Tour 95, Tour 100T, Warrior 107, and Warrior 107T. The racquets are available in retail stores now.